Durex

It’s About Ducking Time

At the 2023 WWDC, Apple has announced that the new iOS will stop autocorrecting ‘F**k’ to ‘Duck.’ This allowed people to engage in more free sexting and became viral world wide.

Durex, as the world’s leading sexual health brand, advocates for the free expression of consenting adults, therefore, reacted swiftly to Apple’s announcement by launching a creative social media campaign. The campaign flooded social space with hundreds of ducks with promo codes for Durex product discounts. Durex shifted the dialogue in real-time and created brand success through this cultural moment.

Awards: Clios